Strategies Followed by Top Car Makers in Holding their Value in Arabic Nation

Tremendous Growth Statistics of Automobile Sale UAE has been reported to have achieved 4-fold growth since the past decade sharing a profit increase from US$1.1 billion in 2004 to US $ 4.7 billion in 2013. Ibrahim Mohamed Al Janahi, Chief Commercial Officer and CEO of EZW says that the total vehicle sales in MENA has been estimated close to 4 million in a year and may reach 7 million by 2020. There are strong reasons which can be illustrated to support the growth of automobile sector such as the national wealth of this country, Government investment on building social and economic infrastructure. Increase of Luxury Cars The growth of car sales has also shown considerable result in demand for luxury cars since the past two years. In 2013 Middle East car sales of some of the top brands like Jaguar, Land Rover, Bentley, Porsche, Rolls-Royce and BMW have reached 80%, 46%, 45%, 26%, 17% and 15% respectively. Since all these brands have their regional headquarters in Jafza, scope for sales of newer models of vehicles have increased considerably. Expatriates Entry- A Valid Reason The growing percentage of expatriates seeking opportunities and the existing resident base find considerable scope of earning with good salary packages in Emirates. The signs of improving salary packages encourage them to switch over investment in vehicles. Among them, investment on used cars is found to...

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