Methods of Online Promotion

Online Marketing is a popular method used in today’s world for advertising and marketing of various products. It involves the use of internet as a platform to convey messages to customers. such advertisements include web banner advertising, display advertising and much more. online advertising includes of both a publisher who develops the online content of such ads, and an advertiser who procides the advertisement to be displayed. It has become a popular source of advertisement throughout the World and is adopted by most countries. Online Marketing in UAE is prominent due to huge audience and a large number of mixed religion residing in the area. Some of the Methods of Online Marketing are- Display Advertising: This form of method consists of advertising messages using text, logos, animations, videos and photographs. Display ads are used to target audience with particular traits. Such ads use cookies, which identify specific computers. Cookies can track which website a computer browses through and what type of products the user is interested in. Web Banner Advertising: These are typically graphic advertisements displayed within a web page. Banner advertisements may use a media to incorporate various videos, animation, buttons, forms and other programs. Pop-Ups/Pop-Unders: A pop-up advertisement is displayed above a website whenever a user opens a new browser window. A pop-under advertisement is similar to a pop-up in which the ad is displayed under the...

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